Ten Graphic Design Paradoxes

“I’ve just finished writing a book about graphic design. Yep, just what the world needs — another graphic design book. In my defence, the book is about the stuff that doesn’t get written about much. It deals with subjects like rejection, envy, and plagiarism. There are also entries on kerning, the wisdom of using only lowercase letters, and the merits of Univers. But mostly it’s a book about the soft stuff — the stuff that we deal with every day and tend to take for granted.
“In writing this book I discovered that many aspects of graphic design are paradoxical. I’m using the word paradox here to mean an opinion or statement contrary to commonly accepted wisdom. And while there are many others, here are my top ten everyday graphic design paradoxes.”
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